Srivatsa, H S. <br/><br/>
Psychographic segmentation of Retail banking customers of Karnataka (India)- An exploratory study 
by H S Srivatsa 
 - Bangalore :  Indian Institute of Science,  2008. 
 - xiii, 160 p. :  ill. 
<br/><br/> Includes CD and reference 
<br/><br/>PhD;2008;Management Studies  
<br/><br/><label>Dewey Class. No.: </label>332.106888 P08