TY  - BOOK
AU  - Deschamps, Jean-Philippe
AU  - Nayak, P. Ranganath
TI  - Product juggernauts: How companies mobilize to generate a stream of market winners
SN  - 0875843417
U1  - 658.56 
PY  - 1995///
CY  - Boston
PB  - Harvard Business School Pre.
ER  -