Smith, Paul <br/><br/>
Strategic marketing communications  New ways to build and integrate communications 
by Paul smith, Chris Berry and Alan Pulford 
 - London  Kogan Page Limited  1997 
 - ix, 290p 
<br/><br/><label>ISBN: </label>0749420138 
<br/><br/><label>Dewey Class. No.: </label>658.81  / N971