Crawford, Merle <br/><br/>
New products management   
by Merle Crawford, Anthony Di Benedetto 
 - 8th ed 
 - Boston  McGraw Hill  2006 
 - xx, 540p. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0071244336 
<br/><br/><label>Dewey Class. No.: </label>658.575  / P06 "R(T)"