TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services Marketing: People, technology, strategy, 5th ed
SN  - 8177584502
U1  - 658.82 
PY  - 2006///
CY  - India
PB  - Pearson education
ER  -