TY  - BOOK
AU  - Hawkins, Del I
AU  - Best, Roger J
AU  - Coney, Kenneth A
TI  - Consumer behavior: building marketing strategy
T2  - McGraw-Hill/Irwin Series in Marketing
SN  - 0070582343
U1  - 658.83420973 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
N1  - Includes CD-ROM
ER  -