Clow, Kenneth E. <br/><br/>
Services marketing  operation, management and strategy 
by Kenneth E. Clow and David L. Kurtz 
 - New Delhi  Biztantra  2003 
 - xii, 460p. 
<br/><br/><label>ISBN: </label>8177223763 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P032