Czinkota, Michael R. <br/><br/>
Marketing management   
By Michael R. Czinkota, Massaki Kotabe 
 - 2nd ed. 
 - Singapore  Thomson Asia  2001 
 - XXIV,597p. 
<br/><br/><label>ISBN: </label>9812403663 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P015