TY  - BOOK
AU  - Wilson, Richard M. S.
AU  - Gilligan, Colin
TI  - Strategic marketing management: planning, implementation and control
T2  - Marketing series
SN  - 8176490709
U1  - 658.81 
PY  - 1999///
CY  - New Delhi
PB  - Viva books private limited
ER  -