Wilson, Richard M. S. <br/><br/>
Strategic marketing management  planning, implementation and control 
by Richard M. S. Wilson and Colin Gilligan 
 - 2nd ed. 
 - New Delhi  Viva books private limited  1999 
 - xx, 827p. 
 - Marketing series .
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Dewey Class. No.: </label>658.81  / N99