Trout, Jack <br/><br/>
Differentiate or die  survival in our era of killer competition 
by Jack Trout and Steve Rivkin 
 - New York  John Wiley & Sons  2000 
 - x, 230p. 
<br/><br/><label>ISBN: </label>0471028924 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P002 R(T)