TY  - BOOK
AU  - Hooley, G.S.
AU  - Saunders, John A.
AU  - Piercy, Nigel F.
TI  - Marketing strategy and competitive positioning
SN  - 0133712532
U1  - 658.802 
PY  - 1998///
CY  - London
PB  - Prentice Hall
ER  -