Schnaars, Steven P. <br/><br/>
Marketing strategy  Customers and competition 
by Steven P Schnaars 
 - 2nd ed. 
 - New York  Free press  1998 
 - xvi, 216p. 
<br/><br/><label>ISBN: </label>0684831910 
<br/><br/><label>Dewey Class. No.: </label>658.802  / N98