Mohan, Manendra <br/><br/>
Advertising management  Concepts and Cases 
by Mahendra Mohan 
 - New Delhi  TMH  1989 
 - xi, 418p. 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Dewey Class. No.: </label>659.1  / N89 (CPDM)