TY  - BOOK
AU  - Mudnal, Priyadarshini
TI  - Criteria for advertising agency selection in India: An objective appraisal
T2  - IISc, Dept of MS, MSc(Engg) Thesis
U1  - 658.820954 
PY  - 1997///
CY  - Bangalore
PB  - Indian Institute of Science
ER  -