Chiplunkar, Vrinda. <br/><br/>
Class of optimization models for effective media planning. 

 - Bangalore  IISc.  IISc 
 - vi, 121p  incl. bibl. 
 - IISc., Dept. of MS, MSEngg Thesis. .
<br/><br/><label>Dewey Class. No.: </label>659.111015197  / N89 "THESIS"