Normal view MARC view ISBD view

The market research toolbox (Record no. 431784)

MARC details
000 -LEADER
fixed length control field	00564 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240402b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781452291581
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MCQ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McQuarrie, Edward F.
245 ## - TITLE STATEMENT
Title	The market research toolbox
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	SAGE Publications
Date of publication, distribution, etc	2015
Place of publication, distribution, etc	USA
300 ## - PHYSICAL DESCRIPTION
Extent	xx,372p.;
Other physical details	ill.;
Dimensions	23cm.
500 ## - GENERAL NOTE
General note	Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Big data
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Experimentation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification		Not For Loan	JRD Tata Memorial Library	JRD Tata Memorial Library	28/03/2024	9507.05		658.8 MCQ	198825	02/04/2024	Book