The wide lens: A new strategy for innovation (Record no. 191855)

MARC details
000 -LEADER
fixed length control field 00604nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670921683
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number P121 (CPDM)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Adner, Ron
245 ## - TITLE STATEMENT
Title The wide lens: A new strategy for innovation
Statement of responsibility, etc. by Ron Adner
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Portfolio Penguin
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 278p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Planning; Product Differentiation; Market Segmentation; Customer Preferences; New products; technological innovations- Management
919 ## -
-- 192429
904 ## - LOCAL DATA ELEMENT D, LDD (RLIN)
a A new strategy for innovation
964 ## -
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