Handbook of Marketing Scales (Record no. 178489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412980180 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | P111 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden,O Willia, |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of Marketing Scales |
| Remainder of title | Multi-Item Measures for Marketing and Consumer Behavior Research |
| Statement of responsibility, etc. | Ed by by William O Bearden,Richard G Neteeyer,Kelly L Haws |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Londan |
| Name of publisher, distributor, etc. | SAGE Publications Inc |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 603p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research; Consumer behaviour-Research; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neemeyer, Rechard G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haws, Kelly L. |
| 919 ## - | |
| -- | 191099 |
No items available.
