Managing Corporate Brands [electronic resource] (Record no. 177663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783835095991 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | (e-book) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Orme०o, Marcos. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Corporate Brands [electronic resource] |
| Remainder of title | A new approach to corporate communication |
| Statement of responsibility, etc. | by Marcos Orme०o |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Wiesbaden |
| Name of publisher, distributor, etc. | Deutscher Universit ts-Verlag |
| Date of publication, distribution, etc. | 2007 |
| 500 ## - GENERAL NOTE | |
| General note | http://dx.doi.org/10.1007/978-3-8350-9599-1 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Corporate Brands; Corporate communication; |
| 919 ## - | |
| -- | 190264 |
No items available.
