Building data mining applications for CRM (Record no. 128335)
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000 -LEADER | |
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fixed length control field | 00604nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070402736 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.4038 |
Item number | P |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Berson, Alex. |
245 ## - TITLE STATEMENT | |
Title | Building data mining applications for CRM |
Remainder of title | |
Statement of responsibility, etc. | by Alex Berson, Stephen Smith and Kurt Thearling |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Tata McGraw-Hill |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 510p. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Data mining; Decision support systems; Customer relations |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Smith, Stephen. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Thearling, Kurt. |
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Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
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Management Studies | Management Studies | Management Studies | 08/05/2001 | 375.00 | 658.4038 P | 166685 | D |