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Consumer behaviour: concepts & applications /(by) David L. Loudon, Albert J. Della Bitta

Loudon, David L.

Consumer behaviour: concepts & applications /(by) David L. Loudon, Albert J. Della Bitta - 4th - New York MGH Inc. 1993 - xxiii, 738p - Marketing Series .

ISBN: 0070387672

Dewey Class. No.: 658.8342 / N93

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