Marketing classics A selections of influential articles
Enis, Ben M.
Marketing classics A selections of influential articles by Ben M. Enis, Keith K. Cox and Michael P. Mokwa - 8th ed. - New Jersey Prentice Hall 1995 - xii, 612p.
0205159885
658.8 / N911
Marketing classics A selections of influential articles by Ben M. Enis, Keith K. Cox and Michael P. Mokwa - 8th ed. - New Jersey Prentice Hall 1995 - xii, 612p.
0205159885
658.8 / N911